The Spreadsheet That Started Everything
It started with a spreadsheet no one wanted to open. Every Monday: export GSC data, paste into spreadsheet, squint at numbers, write something coherent for the client update. Two hours minimum. Maybe three sentences of actual insight.
The data wasn't the problem. The problem was the gap between having data and knowing what to do with it.
Three Problems We Kept Running Into
1. Data without context is noise
A page drops from position 6 to 11. Is it an algorithm update? A competitor? A technical issue? GSC just shows the number.
2. Opportunity identification is brutally manual
Pages at positions 8-20 with real volume, the best SEO opportunities, take 45-60 minutes to find manually.
3. Reporting is a tax on everyone's time
Two to five hours per week producing reports. Export, format, annotate, send. Then answer follow-up questions.
The Insight
The actual problem isn't a data problem. It is a decision problem. People need answers, not more ways to look at data.
That became HeySeo.
Why We Built Each Feature
- Chat with your data: Ask questions, get answers from your actual GSC data in seconds
- AI insights and anomaly detection: Proactive alerts when something significant happens
- SEO Memory: AI remembers your goals, history, and past decisions
- Opportunity finder: Surfaces keywords at positions 8-20 ranked by impact
- Automated reports: Weekly and monthly, with AI narratives, sent automatically
- PageSpeed monitoring: Technical performance tracked over time
- Indexing management: Index status with direct re-indexing
- Task board: Turn insights into tasks with owners and deadlines
What We Did Not Build
No keyword research tool. No backlink tracker. Those exist and work well. HeySeo makes your existing GSC data dramatically easier to understand and act on.
Get more from your search data. Try HeySeo free.